Sampled from 4 of Travelodge Hotels's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C5494 bg
#2E6BA2
#4C9C9C accent
#FFFFFF text
The Travelodge app offers fast and secure access to over 500 hotels in UK. - Perfect for planning and booking your stay at Travelodge. - Find your perfect hotel by searching by location - Compare prices - Get the best deals by booking direct - Check out the the hotel facilities and what’s nearby - Once booked, you can retrieve your booking and get directions and contact details for the hotel - New features coming soon Travelodge Hotels offers amazing value hotel rooms around the UK, in city centre and regional locations so you can be where you need to be. Every hotel has new beds in every room, and thousands of refurbished rooms. Over 200 hotels feature a BarCafe where you can enjoy all you can eat breakfast and a range of meals and lighter bites after 5pm.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Travelodge Hotels's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Travelodge Hotels runs a dark set with one background colour (#0C5494) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4C9C9C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.