Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of StepUp Pedometer Step Counter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#04849C accent
#111111 text
Screenshots
Icon palette
About this app
StepUp makes walking surprisingly fun with friends! Hit your goals, build streaks, join challenges, cheer each other on and walk more together! And StepUp is completely FREE! No subscription needed. No features locked behind paywalls. TRACK YOUR ACTIVITY - Automatically track steps, distance, floors & calories burned - Use just your phone, or sync with wearables - See daily, weekly, monthly & yearly progress - Step up solo or with friends, whatever moves you! BETTER WITH FRIENDS - Get family, friends & colleagues moving together - See daily, weekly & monthly leaderboards - Cheer, taunt, chat and encourage each other - You control who can see your steps FREE STEP CHALLENGES - Great for friends, families, walking & run clubs, offices, teams, schools, gyms & communities - Private groups for a few friends or up to 15,000 people - Group chat to keep the friendly banter going - Set start …
App details
What you can learn from StepUp Pedometer Step Counter
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are StepUp Pedometer Step Counter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: StepUp Pedometer Step Counter runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04849C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.