Sampled from 6 of MAAF et Moi - Assurance MAAF's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#048494 accent
#111111 text
Clients MAAF, avec l’application mobile MAAF et Moi, accédez à de nombreux services et aux principales fonctionnalités de votre espace client depuis votre smartphone ou tablette. CONTRATS - Simplifier la gestion de vos contrats Auto, 2 roues, Habitation, Santé, Pro, épargne… ATTESTATIONS - Obtenir vos attestations auto, habitation, scolaire… en les téléchargeant, en demandant à les recevoir par email ou par courrier SERVICES SANTE (contrats Biorythm et Vivazen) - Consulter vos remboursements santé… et pour toutes questions, chatter avec votre conseiller MAAF Santé, - Accéder aux services MySantéclair, - Anticiper vos dépenses avec le simulateur santé. SINISTRES - Obtenir en quelques clics une dépanneuse en cas de panne ou appeler avec géolocalisation en cas d'accident, - Trouver un réparateur agréé, - Consulter votre suivi de sinistre en temps réel, - Déclarer un sinistre habitation…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are MAAF et Moi - Assurance MAAF's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MAAF et Moi - Assurance MAAF runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #048494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.