Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Apollo for Reddit's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#3C94FC bg
#57A2FC
#9CC4FC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Apollo was an iOS app for browsing Reddit from 2015 to 2023. In 2023 Reddit announced significant price changes to their API, going from free to potentially costing tens of millions of dollars per year, with 30 days notice before developers would start incurring charges. As a result, Apollo was forced to shut down after the better part of a decade building for an incredible, supportive community. With over 100,000 five star ratings, and many accolades, I was incredibly proud of what Apollo accomplished. The app now exists in a commemorative/historic state, with a thank you message, the option to unlock a Goodbye Apollo wallpaper pack, and options to export data if you had the app downloaded previously (shake the device), and all previous app icons are now automatically unlocked. You can also use the app as a hub to get updates about other things the developer (Christian Selig) is worki…
App details
What you can learn from Apollo for Reddit
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Apollo for Reddit's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Apollo for Reddit runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #3C94FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #9CC4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.