Screenshot style breakdown
Sampled from 2 of Unicamp de Portas Abertas's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2C3484 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
O aplicativo "UPA" desenvolvido pelo Centro de Computação da UNICAMP, tem por finalidade oferecer aos participantes da UPA (Unicamp de Portas Abertas), que possuem um dispositivo móvel a facilidade da geolocalização. A partir da localização do participante, o aplicativo traça rotas de deslocamento até o ponto desejado. A rota pode ser traçada considerando os parâmetros a escolher "carro" ou "a pé". Na opção "a pé" é possível fazer trajetos na contramão. Há pontos de interesse pré-cadastrados, que podem não corresponder necessariamente aos locais físicos das unidades/órgãos. Os estandes destas unidades/órgãos poderão estar situados em outros locais e o aplicativo fará o direcionamento correto. Detalhes de horário e local de funcionamento do estande também estarão disponíveis ao se tocar no balão azul do destino. No final do evento deixe sua avaliação do evento.
App details
What you can learn from Unicamp de Portas Abertas
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Unicamp de Portas Abertas's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Unicamp de Portas Abertas runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C3484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.