Sampled from 3 of Love Island's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1C7CA4 accent
#111111 text
Another summer of love has officially landed, and the Love Island app is your VIP pass to the Villa. The official app hands you the power to decide the fate of your favourites with free in-app voting. Plus, grab your daily ‘First Look’ at the Fire pit drama, weigh in on our fun polls, and scroll through exclusive Islander snaps. Between episodes, dive into the official podcast for the real inside scoop, crush the IQ quizzes, and shop the latest Love Island merch. Love Island is back, and the twists are about to make things crazier than ever. Catch it daily on ITV2 & ITVX.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Love Island's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Love Island runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C7CA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.