Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Kiwix's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3C7494 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Access the world's knowledge offline with Kiwix! Download free educational content once and browse it anytime, anywhere - no internet connection needed. Kiwix uses advanced compression technology to store vast amounts of content whilst taking minimal space on your device. Whether you're travelling, have limited internet access, or simply want to save on data costs, Kiwix puts reliable information at your fingertips. Need help? Our team is available at info@kiwix.org should you need any clarifications or support. Support us! Kiwix is a non-profit and displays no ads nor collects any data. Feel free to donate here: https://kiwix.org/en/get-involved/#donate OR use Apple Pay for donations, it can be accessed from: Settings (scroll down) -> Misc: Support Kiwix.
App details
What you can learn from Kiwix
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Kiwix's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kiwix runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3C7494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.