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Books apps: screenshot design benchmarks

How Books apps design their App Store screenshots — theme, caption position, background colours, screenshot counts — measured from real listings by LaunchShots.

43%
use a light theme across the set
light 43%mixed 27%dark 31%
35%
put the caption above the phone
above 35%below 19%overlay 14%no caption 33%
6
screenshots per listing on average · 23% use 8 or more
3.72
average App Store rating of the analysed apps
Background colours
white 37%blue 18%black 14%red 5%teal 5%

Based on 51,984 analysed listings in Books. Updated continuously as new apps are analysed. How we measure →

How to read this

If you're designing screenshots for a Books app, this is the field you're competing in. A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 35% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 6 screenshots — Apple allows 10, and only 23% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.

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