App Store screenshot design statistics
What top App Store listings actually do: light vs dark screenshots, caption placement, background colours and screenshot counts — measured from 58,947 real listings by LaunchShots.
Based on 58,947 analysed listings. Updated continuously as new apps are analysed. How we measure →
By category
| Category | Apps | Light theme | Caption above | Avg shots | Top background | Avg rating |
|---|---|---|---|---|---|---|
| Sports | 4084 | 28% | 34% | 5.9 | white | 3.60 |
| Education | 3926 | 50% | 30% | 6.1 | white | 3.53 |
| Food & Drink | 3316 | 50% | 38% | 5.5 | white | 3.71 |
| News | 3306 | 45% | 31% | 5.6 | white | 3.44 |
| Finance | 3288 | 44% | 39% | 6.4 | white | 4.06 |
| Medical | 3181 | 58% | 35% | 5.9 | white | 3.53 |
| Business | 2849 | 48% | 34% | 5.8 | white | 3.47 |
| Lifestyle | 2842 | 49% | 40% | 5.9 | white | 3.70 |
| Shopping | 2797 | 49% | 41% | 6.1 | white | 4.10 |
| Utilities | 2789 | 45% | 37% | 5.6 | white | 3.66 |
| Entertainment | 2701 | 26% | 35% | 5.6 | black | 3.61 |
| Health & Fitness | 2525 | 51% | 42% | 6.4 | white | 3.97 |
| Navigation | 2415 | 42% | 34% | 5.9 | white | 3.57 |
| Travel | 2278 | 43% | 33% | 6.2 | white | 3.84 |
| Book | 2125 | 44% | 32% | 6.1 | white | 3.77 |
| Social Networking | 2035 | 40% | 37% | 5.7 | white | 3.79 |
| Reference | 2019 | 43% | 32% | 6 | white | 3.78 |
| Games | 1986 | 18% | 13% | 6.3 | blue | 4.28 |
| Weather | 1927 | 33% | 29% | 6 | white | 3.22 |
| Productivity | 1683 | 51% | 38% | 6 | white | 3.76 |
| Music | 1447 | 26% | 33% | 5.6 | black | 3.96 |
| Developer Tools | 1299 | 39% | 33% | 5.6 | white | 1.89 |
| Photo & Video | 1096 | 38% | 43% | 6.5 | black | 4.11 |
| Graphics & Design | 1030 | 44% | 43% | 6.4 | white | 3.73 |
How to read this
A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 35% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 5.9 screenshots — Apple allows 10, and only 23% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.
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