App Store screenshot design statistics
What top App Store listings actually do: light vs dark screenshots, caption placement, background colours and screenshot counts — measured from 50,076 real listings by LaunchShots.
Based on 50,076 analysed listings. Updated continuously as new apps are analysed. How we measure →
By category
| Category | Apps | Light theme | Caption above | Avg shots | Top background | Avg rating |
|---|---|---|---|---|---|---|
| Sports | 3289 | 28% | 34% | 5.9 | white | 3.67 |
| Education | 3185 | 50% | 31% | 6.1 | white | 3.61 |
| Finance | 2969 | 43% | 38% | 6.4 | white | 4.09 |
| Food & Drink | 2844 | 49% | 38% | 5.5 | white | 3.79 |
| Medical | 2802 | 59% | 35% | 5.9 | white | 3.57 |
| News | 2781 | 45% | 31% | 5.6 | white | 3.53 |
| Shopping | 2446 | 48% | 41% | 6.1 | white | 4.15 |
| Business | 2431 | 48% | 34% | 5.8 | white | 3.53 |
| Lifestyle | 2419 | 49% | 40% | 6 | white | 3.72 |
| Utilities | 2344 | 45% | 37% | 5.7 | white | 3.70 |
| Entertainment | 2249 | 25% | 35% | 5.7 | black | 3.65 |
| Health & Fitness | 2109 | 51% | 41% | 6.4 | white | 4.02 |
| Navigation | 2091 | 42% | 33% | 5.9 | white | 3.59 |
| Travel | 2018 | 43% | 33% | 6.2 | white | 3.87 |
| Book | 1818 | 44% | 32% | 6.1 | white | 3.83 |
| Reference | 1717 | 44% | 31% | 6 | white | 3.87 |
| Social Networking | 1683 | 40% | 36% | 5.7 | white | 3.82 |
| Games | 1681 | 19% | 12% | 6.3 | blue | 4.27 |
| Weather | 1575 | 33% | 29% | 6 | white | 3.29 |
| Productivity | 1430 | 52% | 38% | 6.1 | white | 3.82 |
| Music | 1271 | 27% | 33% | 5.6 | black | 3.99 |
| Developer Tools | 1092 | 40% | 33% | 5.5 | white | 2.00 |
| Photo & Video | 955 | 39% | 42% | 6.5 | black | 4.14 |
| Graphics & Design | 874 | 45% | 42% | 6.4 | white | 3.79 |
How to read this
A dark theme is the majority choice here, so going the other way is a deliberate way to stand out in search results — where your first screenshot sits next to competitors'. 35% put the caption above the phone; the caption is read first either way, but above-the-phone keeps the text in the thumbnail crop the App Store shows in search. The average listing uses 6 screenshots — Apple allows 10, and only 23% use 8 or more, so the later slots are mostly uncontested space for feature depth. Open any listing above to see its exact colours and load them into the editor with one click.
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