Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of The God Test's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#EC1C24 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The Official GodTest App THEGODTEST is an evangelism tool that helps facilitate dialogue on the critical issues of faith, skepticism, and the meaning of life — leading ultimately to a presentation of the Gospel. The central question is: “Do you believe in God?” There are 10 questions for those who believe in God and 10 different questions for those who don’t. HOW IS THEGODTEST USED? THEGODTEST is meant to be used in one-on-one or small group discussions. Designed to promote interest and openness from the start, the idea is to communicate the desire for an open and honest conversation. Extensive use of this tool around the world has proven that asking people questions and listening thoroughly to their answers causes the entire experience to be seen as positive. As one university campus minister said, "Atheists have actually thanked us because of the impact ofTHEGODTEST conversation.” …
App details
What you can learn from The God Test
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are The God Test's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The God Test runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC1C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.