Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of The Lullaby Trust Baby Check's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#5C94B4 accent
#111111 text
Screenshots
Icon palette
About this app
The Baby Check app has been designed to help you decide whether your baby needs to see a health professional. The app will ask you to check your baby for 17 signs and symptoms and then give you advice as to what you should do next. Spotting early when a baby is very ill early can help in their treatment and recovery. The app will ask you to select answers and these are colour coded either: red – high risk, amber – intermediate risk or green – low risk. The app then adds up your answers as you move through the screens. When you have finished the questions, you are able to see your previous answers and repeat the check if you need to. The app can help you decide what to do if your baby is ill, but we always recommend that you trust your instincts. You should always seek support and advice from your midwife, health visitor, GP, NHS 111 or visit an emergency department if you are wor…
App details
What you can learn from The Lullaby Trust Baby Check
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are The Lullaby Trust Baby Check's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Lullaby Trust Baby Check runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5C94B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.