Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Virgin Active's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C1C bg
#3B3B3B
#D41414 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to Virgin Active’s new wellness app that gives you real rewards for hitting your personal wellness goals. • Real rewards: Instant fist-bumps from iconic partners • Real endorphins: Book all your fave club classes up to 8 days in advance • Scan the app to enter the club with your digital access card • Real support: Train anywhere, anytime, with on-demand classes • Designed to support real progress with real rewards and guidance, this isn’t an app… It’s your personal, free smoothie-giving, endorphin unleashing, goal crushing, wellness weapon.
App details
What you can learn from Virgin Active
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Virgin Active's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Virgin Active runs a dark set with one background colour (#1C1C1C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D41414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.