Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Urban Company: Home Services's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C0C0C bg
#2E2E2E
#F4CC74 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The world’s leading at home services platform with service available in under 30 minutes: Professional Home Cleaning, Beauty services, massages, home and appliance repairs, plumbers, electricians & carpenters, InstaHelp, Home Decor, and Native all delivered by trained, 4.8+ rated professionals. Download the app and choose from a range of services whenever you need. It’s that simple: Insta Help: Househelp on leave? Get househelp in 15 minutes, trained to be a home cleaner, housekeeper, and even a meal-prep assistant. Join the 20k+ happy customers serviced by our 4.7+ rated professionals. Beauty and Wellness: Some days demand a pedicure, others a full-blown glow-up. With Urban Company, the salon comes home to you, literally. Get services such as: salon/ beauty parlour at home, spa at home, party make-up, massage at home, haircut for men, skin consultation, waxing, manicure, pedicure, f…
App details
What you can learn from Urban Company: Home Services
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Urban Company: Home Services's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Urban Company: Home Services runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C0C0C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F4CC74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.