Sampled from 6 of iMKA's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F4C444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
The iMKA application is part of the Małopolska Agglomeration Card system. iMKA is a modern mobile application that allows you to purchase single and periodic tickets for the train (Koleje Małopolskie and Polregio), urban transport systems in Małopolska (Kraków, Tarnów, Wieliczka, Miechów, Oświęcim, Nowy Targ, Zakopane), as well as Bus Shuttle Lines. iMKA offers innovative features such as: Travel Planner: Helps you find routes and purchase the necessary tickets. The planner guides you throughout your journey. CICO: An innovative functionality available only in iMKA, thanks to cooperation with IoT. With iMKA, you can benefit from attractive stop tariffs, dynamic and distance-based fares. Profiles: Define your discounts for different types of transport. You can create profiles where you add passengers and define discounts for them too. Switching between profiles allows purchasing for …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are iMKA's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iMKA runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4C444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.