Sampled from 6 of ファッション通販-RUNWAY channel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#747474 bg
#878787
#6C241C accent
#FFFFFF text
MERCURYDUO, MURUA, dazzlin, EMODA, Ungrid, GYDAなどの人気ブランド公式通販の「RUNWAY channel」公式アプリです。 ●取扱ブランド MERCURYDUO, MURUA, dazzlin, EMODA, Ungrid, LAGUNAMOON, GYDA, jouetie, RESEXXY, merry jenny, EVRIS, EATME, CALNAMUR, ELENDEEK, UN3D., (MARK STYLER社のブランド公式アプリ) ●アプリ特典 アプリ限定キャンペーンを配信(アプリ限定クーポンなど) ●お気に入りブランドだけ表示 上部の「FAVORITE」タブでワンタッチ切替ブランド絞り込み ●お気に入りアイテム 気になったアイテムやコーディネートはハートマークをタップして登録 ●プッシュ通知 お気に入りアイテム「再入荷・値下げ・在庫わずか」のお知らせ お気に入りブランド「新入荷・予約開始」情報をいち早くGET ●アイテム一覧がさらに探しやすく カラーバリエーション一覧、並び替えや絞り込みなど便利 ●RUNWAY Passportポイント 全国のブランド店舗、RUNWAY channelで共通利用できる 店舗で提示する会員証も簡単に表示 ●〇●ご利用上の注意●…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are ファッション通販-RUNWAY channel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ファッション通販-RUNWAY channel runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #747474) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6C241C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.