Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of BNF + BNFC's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04C4D4 bg
#03ACBA
#048494 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
British National Formulary (BNF) and BNF for Children (BNFC) are the first choice for concise medicines information and trusted by healthcare professionals to support confident decision-making at the point of care. The BNF + BNFC app makes it easy to access up-to-date BNF and BNFC guidance on prescribing, dispensing and administering medicines, even when you are offline. The app use is exclusive to UK-based individuals undertaking work (or training) for the NHS. Downloading the app will indicate your acceptance of the Terms and Conditions [http://www.bnf.org/products/bnfbnfcapp/bnf-bnf-app-terms-and-conditions/]. If you do not agree to the Terms and Conditions, you may not use the app. The BNF + BNFC app provides: • Simple search or browse interface, allowing you to easily switch between adult and child content, colour-coded to aid navigation • Full functionality online and offline …
App details
What you can learn from BNF + BNFC
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are BNF + BNFC's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BNF + BNFC runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04C4D4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #048494, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.