Sampled from 6 of San Churro EL SOCIAL's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC7C0C accent
#111111 text
Reading the caption text from the screenshots in your browser…
WELCOME TO THE NEW & IMPROVED EL SOCIAL Become an El Social Member for exclusive rewards, benefits and to be part of the Familia! As an El Social member, you will now be rewarded for every purchase you make in-store and when you order pick-up or delivery direct with San Churro. For every $1 you spend, you’ll be rewarded with 10 points. The more points you earn, the bigger the reward you can redeem on any of our menu items! PLUS get access to special offers, invites and FREE Churros on your birthday, olé! Simply download the app, register and scan your digital card in-store when purchasing to start reaping all the sweet rewards. - Digital card access - Track your points - Access special rewards - Online ordering - Order history - Store locator - Manage your account
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are San Churro EL SOCIAL's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: San Churro EL SOCIAL runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC7C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.