Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Imou Life (formerly Imou)'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECECFC bg
#CFCFDD
#F4C47C accent
#111111 text
Screenshots
Icon palette
About this app
ABOUT IMOU LIFE Imou Life App is specially created for Imou cameras, doorbells, detectors, NVR and other smart IoT products, committed to creating a secure, simple, and smart life for everyone. WHAT’S NEW - Brand new UI for a better experience - Switch to mini card mode for clearer device display - Create groups of devices to easily monitor together - Alarm message displayed on the homepage - Use the search box to quickly find your device HIGHLIGHTED FEATURES [Remote View and Control] - Watch live view or recorded playback from anywhere - Real-time communication via two-way talk - Turn on the built-siren or spotlight to warn off intruders [Intelligent Alert] - Get instant alerts whenever something happens - Avoid false alert with AI human detection - Set alert schedule [Security Guarantee] - Emphasize user privacy and comply with GDPR regulations - Encrypted audio and video transmi…
App details
What you can learn from Imou Life (formerly Imou)
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Imou Life (formerly Imou)'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Imou Life (formerly Imou) runs a light set with one background colour (#ECECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4C47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.