Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Sephora UK: Make-up, Beauty's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D49474 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Hello, beauty lover. Welcome to Sephora UK Whether you’re here for our new brands, trending-now beauty picks, or exclusive offers, you can now shop your favorite skincare, makeup, hair and fragrance products all in one place. Refresh your skin, select a sunny new scent, or get your glow on - the choice is all yours. Discover Sephora exclusive brands from our own beauty powerhouse Sephora Collections to makeup artist-beloved Makeup by Mario, Ilia, Tarte, ONE/SIZE and so much more. Easily shop for your beauty needs, from best-selling brands like Elemis, Charlotte Tilbury and La Roche Posay and find the perfect moisturiser, foundation, mascara, or concealer for you. You’ll even discover our specially curated guides, tips and insider content to last you from day to night, summer to winter - no matter whoever or wherever you are, express each unique part of you with the Sephora app by …
App details
What you can learn from Sephora UK: Make-up, Beauty
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Sephora UK: Make-up, Beauty's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sephora UK: Make-up, Beauty runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D49474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.