Sampled from 6 of NBC10 Boston: News & Weather's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D4947C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 7.2 words on average (longest 9), mostly ALL CAPS, 50% speak to "you".
The NBC Boston app is your source for Boston news, New England weather, breaking alerts, live radar, traffic updates, local video and NBC Boston News 24/7 streaming. Get trusted local reporting, real-time weather updates and live coverage from NBC10 Boston in one app. Follow stories across Boston and New England, including breaking news, politics, public safety, severe weather, traffic, transit, entertainment and urgent updates that affect your day. Customize alerts by location so you can get the news and weather updates that matter most to you. Why use the NBC Boston app? If you live in Boston, Massachusetts or New England, NBC Boston helps you stay informed about breaking news, severe weather, traffic, transit and public safety with trusted reporting and personalized alerts. What can you do with the NBC Boston app? Follow Boston local news and breaking alerts * Get alerts for l…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are NBC10 Boston: News & Weather's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NBC10 Boston: News & Weather runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D4947C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.