Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of NHS Couch to 5K's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C1C1C bg
#3B3B3B
#046C84 accent
#FFFFFF text
Screenshots
Icon palette
About this app
Start on your Couch to 5K running journey with the Official NHS App, in collaboration with the BBC. Transform your health with the NHS Couch to 5K, the trusted companion for beginners seeking to kickstart their running journey. Whether you aspire to be a runner, lead healthier habits, boost your energy levels, or simply enhance your wellbeing, this app empowers you every step of the way. Join millions who have successfully started their running and fitness journey with the renowned Couch to 5K plan. Be guided by expert and celebrity trainers, including renowned comedians, presenters, and Olympic icons, you'll receive tailored motivation and support throughout your run beyond to support your progress. Key Features: • Flexible Program: Adapt the plan to your pace, completing it in as little as 9 weeks or at a leisurely pace. • Countdown Timer: Monitor your progress with a visual…
App details
What you can learn from NHS Couch to 5K
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are NHS Couch to 5K's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NHS Couch to 5K runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C1C1C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #046C84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.