Screenshot style breakdown
Sampled from 6 of SimplyCook Recipe Inspiration's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#44A464 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Find inspiration for what to cook and always know which fresh items you need for your SimplyCook recipes with our app. SimplyCook is the UK's top rated recipe kit and the new way to cook delicious, authentic dishes, without the usual planning, expense or cooking time. We hand-pick and blend authentic flavour ingredients and deliver them through your letterbox, along with easy to follow recipes. Simply add our authentic flavour blends to a few items from your fridge to cook some of the world's most delicious dishes, in just 20 minutes. Expand your repertoire and discover global cuisine with our range of over 50 recipes from around the world. With perfectly measured flavour blends and simple 20 minute recipes, your mid-week meals will never be the same again.
App details
What you can learn from SimplyCook Recipe Inspiration
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are SimplyCook Recipe Inspiration's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SimplyCook Recipe Inspiration runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #44A464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.