Sampled from 6 of Marley Spoon's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCEC bg
#DDDDCF
#FCFC04 accent
#111111 text
Our app is the easiest way to manage your weekly Marley Spoon meals and orders, all in one place! - Choose your meals each week - Customise recipes to suit your tastes and preferences - Follow easy step-by-step cooking instructions - Add ready meals, breakfasts, snacks, drinks, desserts and Market extras to your weekly orders - Manage all your orders in one place - Skip, pause or cancel your orders at any time We deliver all-day meals for all-day moments, right to your door. From breakfast through to dessert, discover delicious options for every mealtime, no matter your schedule. Choose from pre-portioned recipes, perfectly portioned 2-minute ready meals, quick-prep dishes, and curated extras from our Market. With our handy app you can skip the supermarket queue and keep every meal, every order and every moment sorted – right from your phone.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Marley Spoon's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Marley Spoon runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCFC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.