Screenshot style breakdown
Sampled from 5 of Vellum Wallpapers's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCCCCC bg
#B3B3B3
#344464 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Introducing Vellum - find beautiful hand-picked wallpapers. With hundreds of stunning images included completely FREE in the app, you could change your look every day. We have new packs arriving regularly and also a brand new wallpaper every day. With Vellum, you won't need any other wallpaper app ever again. *A Sight For Sore Eyes* We've sorted through thousands of images and created breathtaking images in-house to deliver the very best high-quality wallpapers for the iPhone. Beauty is something we're very passionate about. *Powerful Built-In Blurring* Create a blurred background easily with our wallpapers using our blur tool. The aesthetic of a complementary gradient on your home screen is a welcomed addition. *A Fresh Wallpaper - Every Day* A brand new limited wallpaper every day! Each wallpaper is available for one day only. Missed a day? With a one-time purchase of Vellum Premiu…
App details
What you can learn from Vellum Wallpapers
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Vellum Wallpapers's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vellum Wallpapers runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #CCCCCC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #344464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.