Screenshot style breakdown
Sampled from 5 of London Drugs's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCECF4 bg
#C1CFD6
#045CAC accent
#111111 text
Screenshots
Icon palette
About this app
Welcome to the NEW London Drugs App! Get the most from London Drugs Pharmacy and the new and improved LDExtras loyalty program! With LDExtras program, shopping at London Drugs just got even more rewarding! You can now collect points on almost everything in-store and online and earn rewards. Redeem your rewards for cash vouchers, charity donations, extended warranties and more! Not only can you use the App in-store to collect points, but you’ll have access to personalized offers curated just for you! Simply scan your member barcode or share your LDExtras number in-store to begin collecting points on eligible purchases. Read more about the LDExtras rewards program: https://www.ldextras.com/About View the LDExtras Terms and Conditions: https://www.ldextras.com/Terms It doesn’t stop there! Access our Pharmacy services right from the palm of your hand with our App. Getting your presc…
App details
What you can learn from London Drugs
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are London Drugs's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: London Drugs runs a light set where the background shifts from screenshot to screenshot (first shot #DCECF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #045CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.