Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Sports Direct's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14141C bg
#34343B
#1404EC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Whether you're a beginner or a professional, our diverse product range will assist you to train and improve in your chosen sport or activity. We stock over 800 brands from Nike, adidas and Puma to Slazenger, Lonsdale and Karrimor, ensuring we've got just what you need for every level of every sport. We also boast a wide range of fashion and lifestyle brands for all the family so no matter what you're looking for, we've got it covered. With the Sportsdirect.com app for iOS, you can: -TAILOR YOUR SHOPPING EXPERIENCE Find the products you’re after effortlessly by setting preferences to suit the way you shop -SHOP AS ONE Use the same login details from the Sportsdirect.com website, your basket is synced too so you can shop across devices -KEEP IN THE LOOP WITH PUSH NOTIFICATIONS New products just in that you're going to love? Sale launching at midnight? Leave it to us. -PERSONALISATION…
App details
What you can learn from Sports Direct
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Sports Direct's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sports Direct runs a dark set with one background colour (#14141C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1404EC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.