Sampled from 6 of Habit: Goal & Streak Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#5CACF4 accent
#FFFFFF text
Habit is a goal tracker and streak tracker for building one daily habit at a time. Choose a small action, record each success in three seconds, and see your progress grow. Use your daily goal tracker for reading, studying or exercise. Keep track of successful days and habit streaks, with reminder notifications to help you take the next step. ■ No. 1 Habit Building App in Japan "Habit" is the top-ranked habit-building app in Japan across the following criteria: ① Number of total downloads publicly disclosed ② Number of documented successful habit streaks ③ Average rating on the App Store ④ Number of App Store reviews ■ Key Goals Sustained with This App 1. Strength Training, Fitness, and Health Care ・Strength-training exercises (push-ups, planks, crunches, squats, etc., suitable for both home and gym workouts) ・Stretching and flexibility exercises ・Recording body fat percentage, blo…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Habit: Goal & Streak Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Habit: Goal & Streak Tracker runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #5CACF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.