Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Esso: Pay for fuel, get points's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0464B4 bg
#2779BE
#D41C34 accent
#FFFFFF text
- #1Mobile payment without the queue
- #2Quick and secure with Apple Pay and PayPal
- #3Fill up and earn points
- #5Where to use the app < Esso Station Finder v
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 7 words on average (longest 10).
Screenshots
Icon palette
About this app
Wave goodbye to queuing and pay with the new Esso App - a speedy and secure way to pay for your fuel from the comfort of your car. Here is what you need to know about the app: • Pay for fuel at participating Esso branded stations using Apple Pay, PayPal or your credit or debit card for quick and secure payment • Collect Nectar points on your app transactions (without the need to carry your Nectar card) • See your Nectar points balance & get exclusive Esso offers • Remember to link your Nectar card in the Esso App to be eligible for Nectar points & offers. • We suggest setting up the Esso App at home before you arrive at the site so you’re all ready to go! • The app will ask you to select the maximum amount you’d like to fuel. This value will be reserved in your account until your bank can see how much you’ve actually fuelled. • All your digital receipts stored in one convenient locat…
App details
What you can learn from Esso: Pay for fuel, get points
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Esso: Pay for fuel, get points's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Esso: Pay for fuel, get points runs a dark set with one background colour (#0464B4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D41C34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
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Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.