Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of EasyEquities's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F4942C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
At Easy Equities, we aim to make investing as easy as possible for you. Low Cost, Easy Investing • Invest in shares, ETFs, Retirement Annuities Tax Free Savings Accounts (TFSA) and Unit Trusts, all low cost and easily accessible in one app. • No account minimums needed, no minimum investment size and no monthly platform fee’s here. Investing at Your Fingertips • Sign up in minutes, invest in shares, ETFs, RA’s TFSA and Unit Trusts in seconds. • Invest in Fractional Shares Rights (FSRs), Invest with as much money you have available in a piece of a share, with all the benefits of owning a full one. • Get access to the latest IPO’s. • Invest in the JSE, DOW 30, NASDAQ 100, S&P 100 and more. • Place buying and selling instructions when the market is closed. • Stay on top of your investment portfolio with a detailed account overview and personalized reporting • Set up a recurring investme…
App details
What you can learn from EasyEquities
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are EasyEquities's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EasyEquities runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #F4942C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.