Sampled from 4 of Young's - On Tap's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#749CA4 bg
#668990
#E4949C accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 2.5 words on average (longest 3).
The official Young’s app! Over 200 pubs and hotels at your fingertips, all within one app. Download Young’s On Tap and use the following features: • Exclusive regular app treats and rewards • Order to table • Recent orders button to re-order your previous round! • Open, monitor and pay your tab from the palm of your hand (we’ll even email you the receipt!) • Apple Pay for an easy, speedy checkout • Split the bill easily with your friends • Click & collect • Tunes on tap - become the secret DJ in your favourite local • Use our interactive pub finder to explore your nearest Young’s pub on the go! • Avoid missing the fun and see what’s on at your local, stay in the loop with quizzes, live music and much, much more.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Young's - On Tap's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Young's - On Tap runs a light set with one background colour (#749CA4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4949C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.