Sampled from 6 of Chewy - Pet Care & Pharmacy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCECFC bg
#C1CFDD
#1C44B4 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 5.3 words on average (longest 7).
This one’s for the pets. Shop all the things that keep your pet happy and healthy with Chewy, the trusted destination for pet parents. With 3000+ brands of food and supplies, and 24/7 help from pet experts, your pet’s happiness is our #1 priority. Unlock high quality and low priced products, Autoship delivery, free 365-day returns and more. Food shop and pharmacy — no matter what you need, Chewy has you covered. Download and discover something for every pet. Dog, cat, fish, reptile, horse or wildlife — all pets are supported on the Chewy app. Find everything your pet needs today. SHOPPING FOR EVERY PET The shopping app that’s built to make your pet parenting life easier. Shop top brands, exclusive deals and the best of each season for your pet. Shop by Category - Search or shop by category to discover the best products for your pet. 3000+ Brands - Browse thousands of trusted brands,…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are Chewy - Pet Care & Pharmacy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Chewy - Pet Care & Pharmacy runs a light set with one background colour (#DCECFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1C44B4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.