Sampled from 3 of 普康宝's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4CACFC accent
#111111 text
产品介绍 普康宝是普康健康针对账户式基金医疗保险产品定制的、以信息安全和隐私保障为前提、以理赔直付为主线、以用户体验为导向的创新服务产品。 普康宝用户可在普康健康合作健康机构网络内享受优质的医疗服务,无需垫付资金,无需整理发票,无需申请理赔。 特点: a) 系统安全,普康宝使用经由银联认证的银行级信息系统及管理规范,确保账户资金安全。 b) 隐私保护,业务流程各环节通过加密控制对保险公司及用户隐私进行保护。 c) 优惠增值,普康宝用户享受健康机构提供专属优惠,并享受专家挂号、绿色通道、疾病管理、特药折扣等增值服务。 d) 服务专业,从制卡流程、发卡流程、消费流程及结算流程标准规范。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are 普康宝's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 普康宝 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #4CACFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.