Sampled from 6 of Walk15: Motivation to walk's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6444AC bg
#795EB7
#A47C64 accent
#FFFFFF text
Turning your steps into value. Join 1.3 million people worldwide who walk, compete, and earn real rewards every day. MOVE. COMPETE. EARN. Track your steps, join leagues, and compete with friends or colleagues. Whether you're climbing the leaderboard or joining a national initiative, Walk15 keeps you moving with purpose. YOUR STEPS. YOUR REWARDS. Exchange steps for gifts and discounts from top brands. The more you walk, the more you earn - it's that simple. JOIN CHALLENGES THAT MATTER. From corporate wellness programs to school walking campaigns and national movements - Walk15 connects you to initiatives that go beyond the individual. WALK WITH YOUR DOG Create your dog's profile and track steps together. Join global dog challenges and turn every walk into an adventure - for both of you. BUILT FOR YOUR LIFE. • Syncs with Apple Health, Garmin, Fitbit & more • Available …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Walk15: Motivation to walk's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Walk15: Motivation to walk runs a dark set with one background colour (#6444AC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A47C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.