Sampled from 6 of Hoogvliet supermarkten's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04ACEC bg
#0397CF
#04749C accent
#111111 text
Welkom bij de app van Hoogvliet Supermarkten! Met de app van Hoogvliet heb je altijd een boodschappenhulp bij de hand. Of je nu in de winkel komt of online bestelt, de Hoogvliet app maakt het nóg makkelijker. Maak boodschappenlijstjes Of het gaat om de week boodschappen, verjaardagsfeestje of weekend boodschappen. Je maakt snel en eenvoudig je boodschappenlijst. Opslaan, aanvullen, afvinken, bestellen en wijzigen is eenvoudig. Boodschappen bestellen Wil je de boodschappen laten bezorgen of zelf ophalen in de winkel? Je bestelt ze via de Hoogvliet App. Betalen van de boodschappen voor thuisbezorgen kan veilig via iDeal. Je kunt tot een week vooruit bestellen. Aanbiedingen bekijken Nieuwsgierig naar de aanbiedingen van deze week of volgende week? Met de app van Hoogvliet heb je de aanbiedingen zo bij de hand. De Hoogvliet App is een gratis service, er zijn geen (abonnements)kosten aa…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Hoogvliet supermarkten's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hoogvliet supermarkten runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #04ACEC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04749C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.