Screenshot style breakdown
Sampled from 5 of FidelityApp's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC448C accent
#111111 text
Screenshots
Icon palette
About this app
Il tuo negozio di fiducia ha pensato di rendere Mobile la sua promozione Fidelity, in modo da farti avere sullo Smartphone quello di cui hai bisogno. Svuota il tuo portafoglio dalle tante Card e riconosci subito ciò che ti interessa! CARD VIRTUALE, SALDO E MOVIMENTI Su FidelityApp hai a disposizione: 1. La Card Virtuale con cui effettuare i movimenti 2. Il saldo Punti e Credito 3. Tutti i movimenti che hai effettuato AROUND ME Il negozio geolocalizzato all’interno di una mappa, per consultare tutte le informazioni che possono aiutarti e guidarti all’acquisto (numero di telefono, Email, Sito web, pagina Facebook®). COUPON I Coupon ti consentono di acquistare alcuni prodotti a prezzo scontato e ricevere sconti generici... Con FidelityApp, alla voce Coupon, potrai vedere tutte le promozioni che il negozio ha riservato proprio a te. NOTIFICHE PUSH E SOCIAL NETWORK Notifiche push e Soci…
App details
What you can learn from FidelityApp
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are FidelityApp's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FidelityApp runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC448C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.