Sampled from 6 of Ultimate Game Guide's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#D42C24 accent
#FFFFFF text
Ultimate Game Guide es un excelente recurso para jugadores y coleccionistas de Nintendo Entertainment System (NES) y Super Nintendo Entertainment System (Super NES). La versión gratuita ofrece funcionalidad completa con información detallada de 40 juegos para cada sistema. La información de la biblioteca completa de cada sistema está disponible mediante una compra única dentro de la app para cada uno. Las compras se comparten entre iPhone, iPad y Mac. Esta fuente definitiva contiene reseñas y capturas de pantalla de todos los juegos principales lanzados para NES y Super NES entre 1985 y 1998. Lee sobre cientos de juegos clásicos y divertidos de 8 y 16 bits como Super Mario Bros., Tetris, Castlevania, Punch-Out!!, Ninja Gaiden, Mega Man, The Legend of Zelda y muchos más. Con todos los títulos licenciados y no licenciados, la app ofrece detalles de cada cartucho: desarrollador, editor, …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Ultimate Game Guide's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ultimate Game Guide runs a dark set with one background colour (#141414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D42C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.