Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of my Excitel's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1454BC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Save yourself time with "my Excitel" app through changing your details, online payment, requesting payment collection, basic troubleshooting and escalating on connectivity issue. Billing - View your plan - View your Internet connection expiration date - Pay your plan online Manage Your Account Information - View Account information - Change your self-care password - Edit your contact phone number and e-mail address Troubleshooting - See global issues, affecting wider area - View your "Last Attempt Failure Detail" - "Reset MAC" of your Internet connection Appointments - "Request Payment Pickup" through single button Contact Us - Create Case with issue report
App details
What you can learn from my Excitel
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are my Excitel's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: my Excitel runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1454BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.