Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Google Assistant's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC2C1C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Google Assistant helps you get everyday tasks done more easily and is thoughtfully designed to offer help throughout your day while keeping your information private, safe and secure. Set reminders, get quick answers, find directions with Google Maps, and more while on-the-go with the help of your Google Assistant. With the Assistant app, you can: - Send text messages (e.g. "Text Kat “I’m on my way”) - Set reminders (e.g. "Remind me to buy a birthday gift for Sarah") - Play music (e.g. "Play jazz music on YouTube") - Navigate places (e.g. "Navigate to the nearest coffee shop") - Weather information (e.g. "What’s the weather today") - Learn more about your privacy controls (e.g., “Where can I change my privacy settings?”) -Delete your recent Google Assistant activity (e.g., “Delete what I said this week”)
App details
What you can learn from Google Assistant
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Google Assistant's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Google Assistant runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC2C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.