Sampled from 3 of ベネワン健康アプリ's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC2C1C accent
#111111 text
【アプリの特長】 ●歩数の自動連係 スマートフォンを持って歩くだけで、自動的に歩数をカウントします(※)。 気軽にウォーキングをお楽しみいただけます。 ●体重の記録も可能 体重計で体重を測ったら、すぐにアプリから記録して 日々の健康管理に役立てましょう。 ●消費カロリー表示 歩いた歩数や身長・体重に応じて、一日の消費カロリー(目安)を 表示します。 ※本アプリのご利用にあたっては、「ヘルスケア」との接続が必要になります。 ※本アプリのご利用にあたっては、ベネアカウントが必要となります。
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are ベネワン健康アプリ's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ベネワン健康アプリ runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC2C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.