Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Ulysses: Writing App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECF4E4 bg
#CFD6C8
#FCBC8C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Ulysses is your one-stop writing environment for Mac, iPhone and iPad. Its pleasant, focused writing experience, combined with effective document management, seamless sync, and flexible export, make Ulysses the first choice for writers of all kinds. ++ Apple Design Award Winner ++ “The app is amazing. An absolute delight to use. Well done.” – David Hewson, Bestselling Author (The Killing) ### A Text Production Powerhouse Ulysses’ markup-based, distraction-free editor lets you focus on your most important task: Write, edit, and write some more. Formatting is kept for later, so you can completely immerse yourself in the text. Ulysses’ uniquely streamlined toolset covers the entire writing process, and its clean and simple interface will boost your productivity. From first to final draft, from prologue to closing chapter – Ulysses keeps you in the flow, so you can get stuff done. ### …
App details
What you can learn from Ulysses: Writing App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Ulysses: Writing App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ulysses: Writing App runs a light set with one background colour (#ECF4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCBC8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Productivity apps approach the same problem? Browse more Productivity apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.