Screenshot style breakdown
Sampled from 6 of Bestmed's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#044C6C accent
#111111 text
Screenshots
Icon palette
About this app
The official mobile App for Bestmed Medical Scheme. This free app – specifically developed for Bestmed members – brings you convenient and easy access to your personal healthcare benefits and records. This includes information regarding but not limited to: • Membership policy Information • Personal statements • Correspondence with Bestmed • Your personal benefits • Key contact information • Savings balances • Tempo Wellness Programme It also provides you as a member with a range of useful and interactive tools that are consistently advancing. Info Feed: A list of all recent interactions between yourself and Bestmed. Including records of interactions with contact centre agents, recent statements, claims and pre-authorisations. Benefits & Savings: Easy to read information regarding your benefit and savings balances that are accessible to view in real-time. Policy Information: Inform…
App details
What you can learn from Bestmed
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Bestmed's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bestmed runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #044C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.