Sampled from 6 of Mot du jour — définition appli's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4F4FC bg
#C8D6DD
#04B4D4 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 1 headline, 6 words on average (longest 6).
Devenez le plus intelligent de tous vos amis. Apprenez un mot nouveau par jour. C’est aussi simple que ça… Il y a des milliers de mots dont nous ne connaissons pas le sens. Des professionnels de la langue française et des lecteurs ont choisi pour vous les mots les plus intéressants pour enrichir votre vocabulaire. - Devenez plus intelligent en apprenant les mots des intellos. - Donnez l’impression d’être intelligent en utilisant un bon terme dans la situation appropriée. - Devenez plus sexy en impressionnant d’autres gens avec votre discours. - Montrez comment vous parlez bien en demandant vos amis à deviner le sens des mots ou tout simplement en partageant ces mots avec le monde entier. - Un mot nouveau par jour c’est l’enrichissement garanti de votre vocabulaire. Les scientifiques disent que si vous apprenez un mot nouveau français par jour votre cerveau agit plus vite et …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are Mot du jour — définition appli's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mot du jour — définition appli runs a light set with one background colour (#E4F4FC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04B4D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.