Sampled from 6 of CTS Transports Strasbourg's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#C4343C accent
#111111 text
Avec l’application mobile du réseau de transport en commun de la CTS (Compagnie des Transports Strasbourgeois) découvrez tout un univers de services pour simplifier vos déplacements. Se déplacer, s’informer, acheter et valider vos titres de transport depuis votre smartphone Android n’a jamais été aussi facile ! Que vous soyez un voyageur occasionnel ou régulier, retrouvez toute l’information nécessaire à vos déplacements : - Achats : Achetez via Apple Pay ou carte bancaire et validez vos titres de transport, où que vous soyez, directement depuis votre téléphone ; La rubrique Achats a été refondue afin de proposer une expérience utilisateur plus ergonomique et fluide. - Recherche d’Itinéraires : Calculez rapidement votre itinéraire grâce à notre moteur de recherche multimodal et optimisez vos déplacements ; Nouveau : la rubrique à proximité a été refondue afin de proposer une expéri…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are CTS Transports Strasbourg's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CTS Transports Strasbourg runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4343C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.