Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Emma by AXA TH's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BCD4EC bg
#A5BACF
#7484D4 accent
#111111 text
Screenshots
Icon palette
About this app
Emma by AXA Your Digital Assistant The best of digital experience for our Krungthai-AXA Life customers. Emma is your trusted insurance and healthy living partner: offering convenient and quality healthcare for your holistic wellbeing. Features : 1. KTAXA TeleHealth - Meet doctors at the comfort of your own resident with consultation service via video call. It also offers pharmacy services at the end of the consultation with doctor. 2. Submit OPD Claim Online - including check OPD balance, claim status and claim history. 3. Healthcare Network Nationwide - Search for hospitals and healthcare networks with ease and quickly get the contact information or navigate with Google Map to the destination. 4. Health Content - Receive various articles in a variety of types which linked to your lifestyle and current situation. 5. Features for customers who hold Unit-Linked life insurance, such…
App details
What you can learn from Emma by AXA TH
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Emma by AXA TH's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Emma by AXA TH runs a light set where the background shifts from screenshot to screenshot (first shot #BCD4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7484D4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.