Sampled from 5 of FOOD LOVERS's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC3C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Пожалуйста, оставляйте отзывы о работе приложения и получайте бонусы! Мы объединили лучшее, что есть в мире: любовь, еду и деньги. FOOD LOVERS - приложение, с помощью которого вы зарабатываете на посещениях ресторанов и заказе доставки. Мы возвращаем 10% от суммы заказа на ваш счет в виде внутренней валюты - лаверсов (1 лаверс = 1 рублю). Копите лаверсы и оплачивайте ими доставку вкусной еды и заказы в ресторане. Зарабатывать с FOOD LOVERS просто. Оформляйте заказ доставки через приложение и сканируйте штрихкоды на чеках в ресторанах. Вы автоматически получите 10% от суммы счета в виде лаверс. Вы можете легко и быстро заказать горячую пиццу, свежие роллы и суши, бургеры и другие блюда японской, итальянской и европейской кухни с доставкой на дом или в офис. Узнавайте, какие акции и спецпредложения действуют в ресторанах. Проходите опросы, делайте репост в соцсети, совершайте другие де…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are FOOD LOVERS's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: FOOD LOVERS runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC3C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.