Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of SWiP's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#24242C bg
#424249
#CC7C2C accent
#FFFFFF text
Screenshots
Icon palette
About this app
SWiP - это лучшее мобильное приложение, с помощью которого вы можете получать бонусы и оплачивать свои покупки смартфоном Карточки, купоны, диктовка номера телефона, уточнение сколько у вас баллов и тд - все это в прошлом, ведь есть SWiP Весь прогресс по лояльности и сэкономленная сумма будет отображаться у вас на главном экране приложения Использовать SWiP можно по-разному: Хотите избавиться от пластиковых карт и наличных? Оплачивать свои покупки смартфоном и при этом получать бонусы? Используйте SWiP, выбрав CБП как способ оплаты или единожды привязав банковскую карту (данные карт под защитой 3D Secure) Это очень удобно и современно Привыкли оплачивать свои покупки пластиковой картой или наличными и хотите получать бонусы? Используйте SWiP, выбрав способ оплаты "Наличные или пластиковая карта" В любом случае вы будете получать бонусы с каждой покупки в любимых за…
App details
What you can learn from SWiP
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are SWiP's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: SWiP runs a dark set with one background colour (#24242C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC7C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.