Sampled from 5 of ViettelPay Pro's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#EC0434 accent
#111111 text
- ViettelPay Pro giúp các Đại lý, điểm bán của Viettel được thực hiện các giao dịch cho Khách hàng qua ứng dụng một cách nhanh chóng, an toàn, đơn giản, mọi lúc mọi nơi. Tiện ích dịch vụ: - Thanh toán cước viễn thông Viettel và ngoại mạng - Bán Pincode Viettel và ngoại mạng - Thực hiện các giao dịch tiền mặt như chuyển tiền/giao tiền/nạp tiền vào tài khoản ngân hàng cho khách hàng - Thanh toán hóa đơn dịch vụ (hóa đơn Điện lực, Nước, trả góp...) - Chức năng tra cứu, báo cáo hỗ trợ các kênh trong quá trình bán hàng
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ViettelPay Pro's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ViettelPay Pro runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #EC0434, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.