Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Superdrug - Beauty and Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC048C bg
#EE279C
#9C045C accent
#FFFFFF text
Screenshots
Icon palette
About this app
The Superdrug app lets you shop for 1000s of products from the palm of your hand. From beauty, makeup, perfume, skincare, hair care, toiletries and accessories to women’s and men’s health, grooming, baby and child, it’s now a whole lot easier to order what you want, when you want it both in store or delivered straight to your door. WHY SUPERDRUG ON MOBILE? - Shop ALL of our products and promotions via the app - Create and save Wish Lists at anytime - Our fast and secure checkout allows you to add voucher codes then checkout with ease every time - Free order and collection on all orders. Earn double points when you order online and pick up in store within 30 minutes - Rapid, same day delivery to over 250 stores - Students receive a 10% discount via Student Beans - Find the product you want with voice search - Check for stock availability before ordering to your nearest store. Our …
App details
What you can learn from Superdrug - Beauty and Health
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Superdrug - Beauty and Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Superdrug - Beauty and Health runs a dark set with one background colour (#EC048C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C045C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.