Sampled from 6 of Levi's®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4CCCC bg
#BAB3B3
#B47C5C accent
#111111 text
Von exklusiven Angeboten bis hin zu Vorabzugang und inspirierenden Inhalten machen wir es einfacher denn je, zu shoppen und Teil der Levi's® Welt zu sein. Lade die Levi's® App herunter und erhalte folgende Vorteile: VORABZUGANG Shoppe als Erste*r exklusive Kollektionen, Artikel in limitierter Auflage und neue Kollaborationen. APP-EXKLUSIVE ANGEBOTE Schalte exklusive Angebote frei – nur erhältlich über die Levi's® App. STYLE-INSPIRATIONEN Browse ausgewählte Inhalte, entdecke legendäre Looks und speichere deine Favoriten für später. BLEIB INFORMIERT Aktiviere Push-Benachrichtigungen, um Updates zu Produkteinführungen, Sonderangeboten und Gewinnspielen zu erhalten. MITGLIEDER BEKOMMEN MEHR Registriere dich oder erstelle ein Konto in der App und werde Levi's® Red Tab™ Mitglied. Als Mitglied genießt du: – kostenlosen Versand und kostenlose Rücksendungen – mit jedem Kauf Punkte, die geg…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Levi's®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Levi's® runs a light set where the background shifts from screenshot to screenshot (first shot #D4CCCC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #B47C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.