Screenshot style breakdown
Sampled from 6 of CharliesNames's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCCCC4 bg
#B3B3AC
#BC8C64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
# Hi, ich bin Charlie – ich helfe euch spielerisch, den schönsten Namen für euer Baby zu finden! Ihr seid schon in euer Baby verliebt – aber noch nicht in einen Namen? Ich helfe euch beim Verlieben! Einfach swipen, spielerisch entdecken und sofort sehen, welche Vornamen euch beiden gefallen – inklusive spannender Infos zu Herkunft und Bedeutung. # Kennt ihr dieses Problem? Ihr habt schon hunderte Namen durchstöbert, aber keinen gefunden, der euch beiden gefällt? # So helfe ich euch: Meine KI lernt deinen Geschmack kennen und so schlage ich dir genau die Namen vor, die zu dir passen. Sucht ihr zu zweit, dann seht ihr sofort, welche Namen ihr beide mögt – ganz ohne lange Listen oder Diskussionen. # Wie fühlt sich das an? Endlich stressfrei, einfach und mit Freude den perfekten Namen finden. Entdeckt gemeinsam Namen, die euch überraschen und begeistern. # Funktionen: * Über 15.000 Vo…
App details
What you can learn from CharliesNames
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are CharliesNames's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: CharliesNames runs a light set where the background shifts from screenshot to screenshot (first shot #CCCCC4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC8C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Reference apps approach the same problem? Browse more Reference apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.